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Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic achievements in Formula 1

Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

The 53-year-old will remain as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no comment on this. The governance of the team will remain unchanged, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Increase

The deal signifies a significant increase in value of the Mercedes team since Ineos Group bought its share for £208m in 2022.

The rise demonstrates the expansion in market values of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630 million (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports film ever released.

Current Standings

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three races left this season.

Mercedes' primary racer British driver George Russell has won two of the 21 grands prix so far and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

The writer

Brandon White

A digital strategist with over a decade of experience helping organizations navigate technological change and drive innovation.

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