TikTok is introducing a updated setting that allows them to lessen the volume of artificial intelligence-produced media appearing in their streams. This step comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a rise in AI content, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing channels on a competing service only show clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, factory-style content that is frequently illogical or surreal.
“We know from our community that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we intend to offer the community the power to increase or decrease of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok announced that there are presently over a billion videos on its app labeled as artificially created. In total, in excess of 100 m pieces of content are uploaded to the app every day, making AI-generated material a limited part of its total content library.
User Control Features
Viewers will be able to decrease or raise the amount of AI-generated videos they view by using the “manage topic” setting in the application and picking AI-made media. Further subjects that are already be controlled under the tool include news, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies require content makers to tag “realistic” artificially created content, and it prohibits dangerous fake videos of public figures or crisis events. Any believable AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the app will now apply an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This step is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
The platform is additionally introducing a two million dollar AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This initiative will benefit non-profit groups specializing in training computer science.
Content Safety Approach
The platform has defended its content review process, during controversy over intentions to make redundant a large number of safety staff in the UK. TikTok is expected to cut a significant number of roles in its user protection team in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most harmful content before it gets reviewed by staff. TikTok stated a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable operate efficiently.”
